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BUYERS LABORATORY PRESENTS RICOH WITH “COLOR PRINTER LINE OF THE YEAR” AWARD

Ricoh Products Recognized For Exemplary Performance for Fourth Consecutive Year and New Technology Cited for Innovation

West Caldwell,   December 07, 2005 — Ricoh Corporation, the leading provider of digital office equipment, today announced that it has received the “Color Printer Line of the Year” award from Buyers Laboratory Inc. (BLI), the leading independent office products test lab and business consumer advocate. In addition, five of Ricoh’s printers received Fall 2005 “Pick of the Year” awards and the Ricoh Aficio G700 was given an Outstanding Achievement award.

In a series of rigorous testing by BLI, the Ricoh color printer line stood out for its high-performance, functionality and capacity to streamline content management for business users in all categories. After testing various color printers across multiple categories, the performance of the Ricoh models - the Aficio G700 for small businesses, the Aficio CL4000DN for mid-size offices, and the Aficio CL7200DL and CL7300DL for large workgroups - exceeded competing units tested within those markets, earning Ricoh the “Color Printer Line of the Year” award. With print speeds of 20 pages-per-minute (ppm), 26 ppm, 28 ppm, and 35 ppm, respectively, these Ricoh color printers were designed to efficiently manage document workflow for the end-user while maintaining superior quality.

“Being presented with the ‘Color Printer Line of the Year’ award truly exemplifies Ricoh’s commitment to its customers by providing products that are designed to effectively meet their business needs,” said Hede Nonaka, vice president of marketing, Ricoh Corporation. “We are also proud to have many of our other printers recognized as some of the best in the market by Buyers Laboratory since it is one of the most comprehensive testing labs in the industry.”

With regards to the “Pick of the Year” awards, every product underwent competitive three-month in-house testing by BLI to uncover critical performance areas, such as reliability, ease of use, total ownership costs, as well as copy and print quality, productivity and efficiency. During testing, products were evaluated for their ability to initiate functions while others were already in place. Furthermore, BLI also assessed how each unit worked in a networked environment by running various job matrixes on each device with multiple software programs, paper sizes, copy/print job sizes, and copy/print modes.

The Fall 2005 “Pick of the Year” awards and Special Recognition award that Ricoh received include: •Ricoh’s GelSprinter Inkjet Technology found in the Ricoh Aficio G500/G700 Series - Outstanding Achievement Award for Innovative Technology •Ricoh Aficio CL7200DL and CL7300DL – Outstanding Large Workgroup Color Printer •Ricoh Aficio G700 – Outstanding Inkjet Printer •Ricoh Aficio AP410N – Outstanding Small Workgroup Monochrome Printer •Ricoh Aficio AP900 – Outstanding Departmental Monochrome Printer In commenting on this prestigious BLI award, Anthony Polifrone, BLI’s managing director, noted, “To earn a Buyers Lab 'Color Printer Line of the Year' award, at least one representative low-, mid-, and high-volume product from a manufacturer’s printer line must be lab tested by us and clearly demonstrate superior overall performance and reliability in its respective category. When pitted against some very strong competitive color lines, Ricoh’s color printers did just that, and proved to be the best of the best in each of these three volume categories.” Complete coverage of all of the winners will be available to BLI subscribers in the December Digital Imaging Review newsletter. To learn more about Ricoh’s award-winning color printer line or other products, please visit www.ricoh-usa.com.

About Buyers Laboratory

For over 40 years, Buyers Laboratory has been the leading independent office equipment test lab and business consumer advocate. In addition to publishing the industry's most comprehensive and accurate specifications and pricing coverage on office document imaging devices (copiers, printers, fax machines and MFPs) in its online database software and newsletters, BLI is highly regarded as being the leading provider of critical product evaluations with its Field and Lab Test Reports. While its Field Test Reports provide BLI's clients with pre-lab performance assessments when products are first introduced, the company's subsequent Lab Test Reports, each representing months of exhaustive hands-on testing in BLI's 10,000-square-foot lab, provide the industry's most extensive and accurate evaluations on document imaging devices. Each of BLI's unique resources is available through subscriptions to bliQ, the company's unique online competitive intelligence tool. Product specification coverage is also available in printed handbooks that are published twice per year.

In addition to independent Field and Lab Testing, Buyers Lab provides a range of confidential for-hire custom testing services that includes document imaging device beta/pre-launch QA testing, print controller testing, and the testing of consumables such as toner, ink and photoconductors, as well as various imaging media, including paper, transparencies and photoconductors.

With its Buyers Alliance program, Buyers Lab also provides comprehensive purchasing support services to business consumers in the process of acquiring office equipment, which includes creating customized RFPs, conducting on-site document imaging device usage assessments and analyzing vendor responses.

For more information on Buyers Laboratory, please visit www.buyerslab.com, call (201) 488-0404 or e-mail info@buyerslab.com.

About Ricoh Corporation

Ricoh Corporation, headquartered in West Caldwell, N.J., is a subsidiary of Ricoh Company Ltd., the 69-year-old leading supplier of office automation equipment and electronics, with fiscal year 2004 sales in excess of $17 billion, a 1.9 percent increase over the previous year.

Ricoh Corporation is a leading provider of document solutions. Ricoh’s fully integrated hardware and software products help businesses share information efficiently and effectively by enabling customers to control the input, management and output of documents. Ricoh’s line of document management devices include, color and black & white digital imaging systems, facsimile products, printers, scanners, digital duplicators and wide format engineering systems. Additionally, Ricoh offers a wide variety of document and printing solutions directly and through strategic alliances enhancing office productivity and document workflow. Ricoh’s document management software enhances workgroup collaboration and offers secure storage, retrieval and sharing of critical information.

Ricoh Corporation directly or through its subsidiaries markets and distributes products in North, Central and South America. For fiscal year 2004, Ricoh Corporation sales exceeded $2.9 billion, an increase of 6.9 percent over the previous year.

Information about Ricoh's complete range of products and services can be accessed on the World Wide Web at www.ricoh-usa.com.

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All referenced product names are the trademarks of their respective companies.




Contact:
Linda Montefusco Ricoh Americas Corporation  (973) 882-2172  linda.mostefusco@ricoh-usa.com
Jennifer Kuhl
Peppercom
212-931-6111
jkuhl@peppercom.com





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