Photo of color swatches on a table.

Does consistent color matter for your business?

by ​Toby Saalfeld

Summary

Color management benefits

Read time: 3 minutes

Consistent color is critical for creating strong, emotion-packed messaging.

It doesn't matter whether your customers require brochures, promotional mail, fund-raising banners or catalogs — consistency is crucial to the both the brand recognition and messaging impact.

Colorful objects attract the eye and the pocketbook.

According to one research study, color increases brand recognition by 80%.¹ Think Coca-Cola. McDonalds. IBM, often dubbed “Big Blue.” Do their vibrant colors stand out to you? They’re meant to.

Yet, the value of color consistency goes beyond brand recognition. In fact, this same study cites that color can improve reading comprehension by 73%; learning, 55-68%; and reading, 40%.

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  1. 1Journal of Neuroscience, 2016. http://www.jneurosci.org/