Nurse writing patient information

Patient experience: Why data management matters

by ​Michael Campana

Let’s say a patient shows up in your emergency room (ER) with a cut on his thumb from slicing tomatoes for his backyard barbecue.

What will your team do to offer a great patient experience to make sure he comes back to your ER—and not the one a few blocks away—the next time he needs help?

Of course, your team’s going to do their utmost to get him stitched up and back out to his party—that pretty much goes without saying. But what about answering that question from the perspective of your data management strategy?

For example, is the ER doctor going to ask the patient the same 10 questions he already answered in the paperwork at check-in? Is your team going to leave his personal information out in the open for all to see, even in passing? Will the staff give him additional paperwork about his ER visit that he can take to his follow-up appointment with his own physician? Will you send referrals electronically, so your patient doesn’t need anything when he arrives?

Your answers to questions like these, as well as your hospital staff’s ability to safely and efficiently capture, transform and manage patient healthcare data, have more of an impact on patient satisfaction than you may think.

Take a moment to walk through our complimentary infographic, “What Are You Doing to Improve Patient Experience?” to see where you stand when it comes to your organization’s data management strategy and its potential effect on your patients’ experience. The results just might surprise you.

Patient experience graphic

Efficiently capture and manage patient data

Find out more about data management strategy and its potential effect on your patients’ experience.

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About the Author

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Michael Campana

Senior Manager of Healthcare Marketing, Ricoh USA, Inc.

Michael Campana joined Ricoh in 2012 as Senior Manager of Healthcare Marketing. He brings 27 years of experience to the role to lead the market positioning and strategy for Ricoh’s healthcare industry vertical in the Americas. Campana began his career in the healthcare industry upon graduating from the University of South Florida. He has worked for a number of healthcare organizations, including most recently Siemens Medical Solutions Health Services.

Articles by Michael Campana

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