Carsten Bruhn

Carsten Bruhn, President and CEO Ricoh North America

Carsten Bruhn was appointed President and CEO for Ricoh North America on April 1, 2021.  Bruhn brings to this role a relentless pursuit of excellence with a focus on understanding customers’ needs today while anticipating changes in the future. Bruhn possesses the rare combination of proven sales experience and leadership principles that center on inspiring teammates, fostering collaboration and productivity, driving the collective team forward, and focusing on important cultural issues such as diversity and inclusion in the workplace. Most recently, Bruhn served as Corporate Vice President for Ricoh Global Services. In this role, he managed and fostered Ricoh’s relationship with its most strategic global customers. He worked tirelessly to help ensure the Ricoh leadership team understood, innovated, and responded to customers’ unique needs by helping solve their problems. He focused on empowering customers to embrace digital transformation and built strategies to work with Ricoh’s best-in-class partners to enable businesses to transform into digital businesses. Under Bruhn’s leadership, Ricoh’s Global Major Account (GMA) channel experienced growth by attracting new customers, while also renewing and providing increased value to existing customers. In 2020, these initiatives continued to accelerate by helping customers work from anywhere with digitalization, automation, and collaboration solutions, as well as providing tools for a safe return to the workplace. During a two-year assignment in Japan, at Ricoh’s global headquarters, Bruhn led the global services transformation for Ricoh Business Solutions. Bruhn also served as Corporate Vice President and General Manager of Ricoh Global Services. Prior to joining Ricoh, he managed Lanier's Northern Europe region. After the acquisition of Lanier by the Ricoh Group in 2001, Bruhn successfully integrated Lanier's businesses into Ricoh's Operating Companies. Leveraging this experience, he understands the entrepreneurial spirit and passion that drives Ricoh Family Group dealer partners. Originally from Denmark, Bruhn moved to the United States in 2021 after living in Great Britain for 23 years with a two-year assignment in Japan and extensive international travel supporting customers throughout the world, including North America. Bruhn attended Henley Management College with a focus on management studies and INSEAD with a focus on finance.