Lauren Sallata

Chief Marketing Officer Ricoh North America

Lauren Sallata was appointed Chief Marketing Officer (CMO) for Ricoh North America in June 2021. She brings more than 20 years of experience to the role as an award-winning marketing professional and executive leader. She has successfully led large, global technology organizations through brand and digital marketing transformations all with a focus on the customer experience, increased engagement and significant, sustainable growth. Sallata joined Ricoh from Panasonic Corporation, where she most recently served as Chief Marketing Officer in a unique role leading North American marketing while also involved in global strategy in Japan. Under her leadership, Sallata led the marketing transformation in North America, redesigning brand and digital strategy to align with the organization’s new business positioning. She repositioned the brand from consumer to a holistic provider of B2B integrated solutions. Sallata increased overall purchase intent and awareness, developed regional and global brand strategy for long-term positioning among Millennial and Gen Z buyers, and launched a best-in-class marketing technology strategy and customer engagement platform. During her time at Panasonic, Sallata received many industry awards and honors, including: 2020 ITSMA Marketing Excellence Diamond Award in Transforming the Brand; 2018 ANA B2 ‘Marketer of the Year’ top three finalist; and two 2017 Stevie Business Awards for B2B Campaign of the Year. Prior to Panasonic, Sallata held leadership positions at Xerox Corporation from 2008-2016, including Vice President of Business Development & Marketing where she led strategy and execution for the corporation’s rebrand and enterprise portfolio project. Her early career was spent at Verizon Business in several Senior Management roles where she led marketing and sales strategy for high-growth business units, managed client relations and P&L contract operations. Sallata’s expertise in adapting and thriving during massive change is a consistent thread and key driver for her. She shares her knowledge widely through thought leadership, which has been featured in publications such as The Wall Street Journal, Forbes, Advertising Week, and Advertising Age. She has been a member of several corporate and industry boards throughout her career, currently serving on the Board of Trustees for the Consumer Technology Association.