Reduce spend and increase profitability with postal optimization

Did You Know?

With an increasingly digitized world, we all hear the rumblings that print is dead, and nobody is using direct mail anymore.

Lucky for us as printers, that’s simply not true.

With a response rate of ~5% for prospect lists and 9% for house lists, direct mail offers an effective way to reach your audience – and, in the USA, we’re sending (on average) 128 billion pieces domestically every year. It’s still an effective means of communication, especially when enhanced through digital assets, such as QR codes and barcodes.

Experts at Ricoh and NAPCO explore how to reduce your project costs, which at present can be up to 65% of your overall spend, and how some simple prep up front, such as pre-sorting, can reduce your costs per piece dramatically. Listen in as our expert panel drives a lively discussion with real-world examples, including:

• How automation can reduce your mailing costs through pre-sorting and co-mingling

• How utilizing digital assets, such as QR and barcodes, can increase effectiveness and response rates

• How to maximize your resources while maintaining profitability

You won’t want to miss this one!